AEGIS REPUTATION LAB
Knowledge Base
In-depth analysis and practical guidance on digital profile management, SEO reputation & ORM, international compliance, and reputation across search engines and AI platforms. There's also a dedicated News Analysis rubric: fresh stories on our beat and what they mean for a company's reputation.
All knowledge base articles
Compliance
Adverse Media Screening: What Negative News Checks Mean If You've Been Flagged
What adverse media screening is, how it differs from sanctions and PEP, how banks find negative news about you, and what to do if you've been flagged.
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Reputation Building
Building an Online Reputation From Scratch: How to Create a Positive Digital Footprint
How to occupy your own name results with credible content ahead of time: what reputation is made of, where to start, and how building differs from suppression.
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Personal Reputation
Online Reputation Management for Executives and Public Figures
How personal reputation in search differs from a company's, how to audit the results for your name and build a credible image by lawful means — no fakes, no black-hat tricks.
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Reputation Check
How to Check Your Online Reputation Yourself: A Step-by-Step Checklist
What Google and Bing show about you right now and how to check it yourself in an hour — search, images, autocomplete, maps, databases and AI answers. Free and step by step.
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Legal Protection
Protecting Business Reputation: Defamation and Removal From Search
How fact differs from opinion, what evidence you need, and how a legal basis turns into removal of the material and delisting of the link from search. Jurisdiction-neutral.
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Reputation Management
Corporate Reputation Management: What It Is, What It's Made Of, and How the Process Works
Corporate reputation management is the systematic work of governing what a company shows in search, media, reviews and AI answers — and how the process works.
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Removal & Suppression
Removing Content From Web Archives and Caches: What Survives After You Delete the Original
You deleted the original, but the negative copy resurfaced — this time in a web archive. Google killed its cache in 2024: what really comes down from Wayback and archive.today, and what can only be suppressed when the site is not yours.
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Counterparty Screening
Your Company in Business Data Brokers: What Partners See in Your D&B Report
Partners and banks vet your company through Dun & Bradstreet and business credit bureaus before the first meeting: liens, judgments, scores. What can be corrected, what must be resolved on the merits, and what you can dispute.
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AI & Reputation
AI Due Diligence: What ChatGPT Tells Investors About You Before a Deal
Investors screen you through ChatGPT and Perplexity before the first call, and the AI's synthesized answer becomes your dossier. How to run a GEO audit across five engines and five axes — and see that answer before your counterparty.
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Content Removal
How to Remove Negative Content From the Internet: The Complete Overview
A matrix by content type: which channel handles each case, on what legal grounds, on what timeline and with what odds. Plus a four-step playbook and why deindexing is not removal.
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Monitoring
Reputation Risk Monitoring: What to Track When a Bank, an Investor, or a Regulator Is Watching
Reputation risk monitoring for executives, owners and companies isn't social listening — it's court dockets, compliance databases, closed channels and AI answer engines. What to track, and how to tell a real signal from background noise.
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World-Check & PEP
PEP Status: How to Tell You're on the List and What to Do Next
Banks never send a notice that you've been flagged as a PEP. Six practical signals it's already happened, how World-Check, Dow Jones and LexisNexis compare, and what to do next.
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Digital Profile
Digital Profile Before an Executive Hire: What a Board or Employer Will See — and How to Prepare
What a board, investor, or future employer actually finds when they search your name before a final decision: social media, litigation records, compliance databases, AI answers. How to prepare in advance.
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AI Identity Confusion
AI Entity Confusion: When ChatGPT or Gemini Mix You Up With Someone Else — and What to Do About It
How entity confusion happens inside language models, the correction channels at OpenAI, Google, Microsoft, and Perplexity, and proactive digital-profile defense — with no promise the mix-up won't recur.
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News Analysis
The Paquetá Case: Why an Acquittal Never Cleaned Up the Search Results
A collapsed ~£85m Manchester City transfer, 2.5 years under an FA investigation, a full acquittal in July 2025 — and search results that never noticed. Now a Brazilian Senate inquiry into his family has revived the story. A breakdown of why a suspicion outlives the verdict.
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Reviews
How to Remove Negative Reviews of Your Company: What Actually Works — and What Is a Scam
A customer, a competitor fake or an ex-employee — three different playbooks. Policy-based removal, the defamation route, scam services to avoid, and the honest strategy for what cannot be deleted.
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News Analysis
The Durov Case: How One Registry Entry Reshapes a Digital Profile
On July 29–30 the FSB filed charges in absentia against the Telegram founder, and Rosfinmonitoring added him to its terrorist and extremist list. Using open sources only, we trace how one entry cascades through banks, screening databases and search within 48 hours — and why the same mechanism is more dangerous for a private person.
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News Analysis
A Data Breach Is Reputational Blackmail: What IBM's Latest Report Teaches and What a Business Should Do
The average breach now costs $4.99M, and 41% of extortionists lean on the threat of publication rather than encryption. Why a breach has become a reputational attack and what a business should do in the first hours — the legal, communications and SEO reputation response loop.
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Kompromat on Telegram
Kompromat on Telegram: How to Respond to an Anonymous Leak and Blackmail
An anonymous channel sends a screenshot of the planned post, a deadline, and a wallet — that's blackmail, not criticism. How Telegram kompromat differs from open-web negativity, the three threat scenarios, what not to do at the ultimatum, and how the legal, criminal, and SEO reputation tracks neutralize a leak.
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Information Attacks
A Paid Hit Piece and Information Attack: How to Recognize It and What to Do
Four "outlets" publish the same text about a beneficial owner overnight — that's not journalism, it's an orchestrated campaign. How to tell a paid hit from honest criticism, what not to do in the first hours, and how the legal and SEO reputation tracks neutralize an attack by lawful means.
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Court Registries
A Court Case or Debt Record Ranking for Your Name: How to Legally Remove a Case File from kad.arbitr.ru, GAS Pravosudie, and the FSSP Database
A state registry isn't a source website — it's a different game entirely. Three lawful scenarios (anonymizing a ruling under Federal Law No. 262-FZ, closing an FSSP database record, de-indexing as a last resort) and an honest look at what never gets removed.
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Search Autocomplete
Negative Search Autocomplete in Google and Yandex: What Can Actually Be Removed, and What Can't
"Fraud" or "bankrupt" next to a name in autocomplete is generated by a separate algorithm from other people's queries, not a page index. We break down official complaint channels, lawful grounds for removal, and what never gets removed.
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Risk Map
The Reputation Risk Map for Individuals and Companies: A Complete Guide
Seven layers of reputation risk — from search results to banking screening and M&A due diligence. Who checks you and when, the risk lifecycle, and where to start your diagnosis.
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Entity SEO & Digital Profile
Google Knowledge Panel for a Person or Company: How to Claim, Verify, and Fix It
How a Google Knowledge Panel for a person or company is formed, why individuals don't get a "claim this knowledge panel" button, and how to lawfully correct wrong data or a merge with a namesake.
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Deepfakes & Synthetic Content
A Deepfake About You or Your Company: How to Spot a Fake and Stop It From Spreading
A deepfake video or fabricated article about you spreads faster than you can react. We break down how to spot a fake, where to report it, and how to suppress it from search results and AI answers.
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IPO & Investment
Digital Footprint Before an IPO: What Investors and Underwriters Check Before Approving a Deal
How an investment committee and underwriting bank assess a founder's digital footprint ahead of an IPO or funding round. What gets checked, what lowers deal valuation, and what to fix in advance.
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M&A and Deals
Due Diligence When Selling a Business: How a Founder's or Company's Digital Footprint Affects the M&A Price
How a reputational finding during due diligence turns into a price chip, a holdback, or a W&I policy exclusion. What the buyer checks at every stage of the deal, and what to fix in advance.
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Compliance
Digital Profile and International Compliance: How Your Online Reputation Affects Bank Accounts, Visas, and Deals Abroad
How banks, consulates, and partners check a digital profile before a deal, an account, or a visa. A breakdown of the sources they check, common mistakes, and a step-by-step reputation action plan.
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SEO Reputation
SEO Reputation Management: How to Suppress Negative Content From the Top of Google and Bing
A step-by-step SEO reputation strategy for suppressing negative content from search results: how it works, how long it takes, and the most common mistakes made when trying to do it in-house.
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Compliance Databases
World-Check and PEP Status: How to Remove an Inaccurate Record and Restore Bank Trust
How World-Check screening works and why people end up flagged by mistake. Legal grounds (GDPR), a step-by-step process, and realistic timelines for lifting PEP status and correcting a record.
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Wikipedia
Removing a Wikipedia Article: How It Actually Works
The Wikimedia Foundation approves only a handful of content-change requests. We break down three real, legitimate ways to correct or remove a Wikipedia article — and what happens to those who try to bypass the rules.
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AI Search
Reputation in AI Answers: What to Do When ChatGPT or Google AI Overviews Get the Facts About You Wrong
ChatGPT and Google AI Overviews answers increasingly replace a visit to your website — and increasingly contain errors. We examine real court cases, official complaint channels, and what actually works to fix your reputation in AI search.
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De-indexing
The Right to Be Forgotten: How to Lawfully Remove Links From Google and Bing
The right to be forgotten removes a link from a specific search engine's results for a specific name — the source page itself stays on the internet. We cover the legal grounds in the EU, UK, and US, a step-by-step filing process, and realistic review timelines.
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Crisis Management
Reputation Crisis Management: The SEO Reputation Protocol for the First 72 Hours After a Data Leak or Scandal
What to do in the first 72 hours after a data leak or a high-profile publication about a company: a parallel protocol for legal counsel, PR, and SEO reputation management. Realistic timelines, the Streisand effect, and common mistakes.
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Your reputation shapes decisions before the first meeting even happens